It’s no secret that site speed is a major metric that Google and other search engines use to rank a site. This has to do with the user experience. If your site is slow, people will not have a good time. This reflects poorly on the search engine for recommending Read more…
Many people in the digital marketing arena often wonder, “What is a good average session duration?” If you’re familiar at all with Google Analytics, you know that average session duration (ASD) and bounce rate play a major role in how Google measures ranks your website over time. Too many businesses Read more…
If you’re unfamiliar with paid internet advertising or simply “paid advertising” – it’s the opposite of Search Engine Optimization (SEO). You are actively paying to get in front of users that are performing an action or activity somewhere on the internet. The arsenal of tools used to get in front Read more…